ABOUT
Hi, I’m Maria.
I’m a marketing and e-commerce leader with a decade of experience spanning animal welfare, consumer brands, food & beverage, home goods, fashion, and nonprofit organizations.
My background includes leading marketing and digital strategy across web, email, social media, content, and communications: from high-level brand strategy and campaign planning to hands-on execution across daily channels. This range has given me a deep understanding of how marketing actually works in practice, not just in theory.
I’m especially drawn to partnering with companies and organizations I believe in, helping them clarify their message, expand their reach, and ultimately hit revenue or fundraising goals.
I bring a full-funnel, holistic mindset to every project, ensuring that brand, content, and execution work together toward a clear objective.
At my core, I’m focused on building brands that connect with people: creating consistency across digital touchpoints and translating ideas into measurable impact, both online and offline.
Outside of marketing, I’m a marathon runner: a pretty accurate reflection of how I work: disciplined, persistent, and in it for the long haul.
SERVICES
skills & expertise
Content Strategy & Messaging
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Need a content calendar? I not only create them but ensure the organization's goals are getting met by scheduling the right type of content. Developing clear, cohesive messaging that aligns brand voice with business goals. I help define what to say, where to say it, and how to maintain consistency across channels.
Email Marketing
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Planning and executing email programs that balance storytelling and performance: including newsletters, campaign and launch emails, and lifecycle automations that feel personal, not templated.
Social Media Strategy & Storytelling
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Building thoughtful social strategies focused on narrative, community, and consistency. From content planning to campaign execution, I help brands show up in a way that feels intentional and human.
Brand Voice & Campaign Execution
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Translating brand strategy into real-world execution across web, digital campaigns, and communications. Ensuring every touchpoint feels aligned, recognizable, and purposeful.
Web & Digital Communications
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Supporting website messaging, landing pages, and digital touchpoints to ensure clarity, flow, and alignment with broader marketing efforts.
Project Management & Cross Functional Execution
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Leading marketing initiatives from concept to launch, coordinating timelines, deliverables, and stakeholders across teams. I bring structure to creative work, ensuring projects move efficiently and ship on time without losing strategic focus.
I work best with small teams and founders who need both strategic thinking and hands-on execution.
KEY ACHIEVEMENTS
📈 Revenue & Growth
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Increased e-commerce revenue 19% year over year
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Drove 50% overall revenue growth in Q4 through integrated campaigns
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Managed multiple $1,000,000+ revenue Shopify stores
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Delivered consistent six-figure annual fundraising impact for a small non-profit
✉️ Email & CRM
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Reached 40% email open rates across campaigns
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Achieved 4% click-through rates on email campaigns
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Grew database sizes from 0 to 100,000+
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Built and executed email & SMS strategies including segmentation, flows, and campaigns
📱 Social Media & Community Growth
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Grew Instagram from 0 to 1.8 million followers for a global DTC brand
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Created multiple videos with 1,000 to 2 million+ views
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Led social and community strategy across IG, FB, and TikTok for mission-driven and consumer brands
🤝 Leadership & Ownership
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Led U.S. marketing and e-commerce strategy for Silpat® & Flexipan® DTC brands
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Led global marketing and e-commerce strategy for The Messi Store DtC brand
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Owned Shopify storefronts, product launches, promotions, and merchandising
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Directed designers, photographers, videographers, influencers, agencies, and cross-functional partners
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Built and managed a multi-disciplinary volunteer marketing team at Badass Animal Rescue
WORK EXPERIENCE
2023 - Present
Head of Marketing
Badass Animal Rescue
Brooklyn, New York
2023 - 2026
Digital Marketing & E-Commerce Manager (USA)
Maison Demarle
Remote
2019 - 2023
Digital Marketing & E-Commerce Manager
The Messi Store (MGO Global)
New York, New York
2016 - 2019
Social Media Manager
Colangelo & Partners
New York, New York
EDUCATION
Canisius University
Bachelor's Degree in Marketing
Buffalo, New York
Fashion Institute of Technology
Associates in Advertising & Marketing Communicaitons
New York, New York
CONTACT
Samples of my work are available upon request. To discuss a project & rate, please contact me.